Todd Smith, Director for Motion Design

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	<title>Todd Smith, Director for Motion Design</title>
	<link>http://shadesofgrey.tv</link>
	<description>Todd Smith, Director for Motion Design</description>
	<pubDate>Wed, 06 Feb 2013 16:22:30 +0000</pubDate>
	<generator>http://shadesofgrey.tv</generator>
	<language>en</language>
	
		
	<item>
		<title>Sprott Shaw College 'Transform'</title>
				
		<link>http://shadesofgrey.tv/Sprott-Shaw-College-Transform</link>

		<comments>http://shadesofgrey.tv/following/shadesofgrey.tv/Sprott-Shaw-College-Transform</comments>

		<pubDate>Wed, 06 Feb 2013 16:22:30 +0000</pubDate>

		<dc:creator>Todd Smith, Director for Motion Design</dc:creator>
		
		<category><![CDATA[Direction, Animation]]></category>

		<guid isPermaLink="false">3612121</guid>

		<description>Working with Karacters DDB we created a series of broadcast spots for Sprott Shaw College. The college underwent a huge transition in 2012; a rebrand and web relaunch, a name change, and the update of their iconic jingle known across British Columbia for almost 20 years. Needless to say, there was a lot of pressure to get it right and it was a lot of fun in the process!

Sprott Shaw College offers flexible programs for students with busy schedules and they have a great track record of graduates working in industry. It was important for us to tell stories that spoke to that history and it was a lot of fun to dive into the details to discover just how much the school has accomplished over the past 100 years.

The campaign included four different broadcast applications, in lengths of 00:30, 00:15, 00:10, 00:07. 

Final Videos:

'Health' 00:30 -


'Business' 00:30 - 


'Health' 00:15 -


'Health' 00:10 -


'Health' 00:07 - 



Moodboard:
Karacters had already created the Sprott Shaw "compass" logo, style guide, and type hierarchies. We went through a research phase to gather inspiration for the depth and detail we wanted to achieve with each illustration. Eventually we decided on a clean 2D vector style that increased in detail and complexity on central objects or characters. 
  
&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Moodboard_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Moodboard_o.jpg" data-mid="26379671"  border="0" align="left"/&#62;

Pre-production
Early in the project we made the decision to develop the Sprott Shaw logo elements into four distinct visual landscapes. It was important that we pronounce the shapes and colours; a series of needles pointing in different directions, representing four main career groups at the college (Business, Health and Development, Tourism and Hospitality, and Trades). 

&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/SSC_Characters_640.jpg" width="640" height="360" width_o="1500" height_o="843" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/SSC_Characters_o.jpg" data-mid="26389068"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_StyleFrames_v1_01_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_StyleFrames_v1_01_o.jpg" data-mid="26387585"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_StyleFrames_v1_02_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_StyleFrames_v1_02_o.jpg" data-mid="26387590"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_StyleFrames_v1_03_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_StyleFrames_v1_03_o.jpg" data-mid="26387592"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_StyleFrames_v1_04_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_StyleFrames_v1_04_o.jpg" data-mid="26387595"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_StyleFrames_v1_05_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_StyleFrames_v1_05_o.jpg" data-mid="26387599"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_StyleFrames_v1_06_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_StyleFrames_v1_06_o.jpg" data-mid="26387604"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_StyleFrames_v1_07_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_StyleFrames_v1_07_o.jpg" data-mid="26387605"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_StyleFrames_v1_08_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_StyleFrames_v1_08_o.jpg" data-mid="26387608"  border="0" align="left"/&#62;

Concept Development:
For each narrative, we developed "dream" scenarios that a potential student may encounter once they choose a career path. We asked questions like "Where would I want to work?", "What will I do for fun?", and "What is my vision of success?" Then we began sketching out each scene using the shapes composing the Sprott Shaw Logo. We examined the complex shapes that could be made when each shape is overlayed or smeared in motion.  

&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_01_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_01_o.jpg" data-mid="26386526"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_02_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_02_o.jpg" data-mid="26386529"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_03_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_03_o.jpg" data-mid="26386533"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_04_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_04_o.jpg" data-mid="26386536"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_05_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_05_o.jpg" data-mid="26386537"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_06_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_06_o.jpg" data-mid="26386541"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_07_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_07_o.jpg" data-mid="26386543"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_08_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_08_o.jpg" data-mid="26386545"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_09_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_PreProduction_v1_09_o.jpg" data-mid="26386546"  border="0" align="left"/&#62;

Production:
Once we had established each of the career narratives we began iterating graphics within the Sprott Shaw shape and colour palette. Everything was meant to fit together in a single linear path, so we chose a snappy, circular, sometimes symmetrical style of animation to help flow from one scene to the next.    

&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_01_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_01_o.jpg" data-mid="26388522"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_02_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_02_o.jpg" data-mid="26388525"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_03_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_03_o.jpg" data-mid="26388528"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_04_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_04_o.jpg" data-mid="26388530"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_11_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_11_o.jpg" data-mid="26389182"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_06_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_06_o.jpg" data-mid="26388540"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_07_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_07_o.jpg" data-mid="26388542"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_08_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_08_o.jpg" data-mid="26388544"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_09_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_09_o.jpg" data-mid="26388547"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_10_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload65.cargocollective.com/1/0/5421/3612121/DDB_SSC_Production_v1_10_o.jpg" data-mid="26388548"  border="0" align="left"/&#62;

Project:
Sprott Shaw College 'Transform'

Client:
Karacters DDB

Role:
Animation Director, Designer, Animator

Team:
Karacters Design Group, DDB Canada:
Creative Director - James Bateman
Branding &#38; Design Director - Christopher Dallin
Art Director - Tim Hoffpauir
Producer - Kimberly Billan
Copywriter - Jessica Schnurr
Account Supervisor - Scott Barr

Wave Productions:
Audio Producer - John Pearson
Audio Composer, Producer - Colin Weinmaster
Audio Engineer, Sound Designer - Craig Warrian</description>
		
		<excerpt>Working with Karacters DDB we created a series of broadcast spots for Sprott Shaw College. The college underwent a huge transition in 2012; a rebrand and web...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload65.cargocollective.com/1/0/5421/3612121/prt_1360189520.jpg" />

	</item>
		
		
	<item>
		<title>BC Hydro 'Smart Meters 101'</title>
				
		<link>http://shadesofgrey.tv/BC-Hydro-Smart-Meters-101</link>

		<comments>http://shadesofgrey.tv/following/shadesofgrey.tv/BC-Hydro-Smart-Meters-101</comments>

		<pubDate>Tue, 17 Jul 2012 17:42:31 +0000</pubDate>

		<dc:creator>Todd Smith, Director for Motion Design</dc:creator>
		
		<category><![CDATA[Direction, Animation]]></category>

		<guid isPermaLink="false">3413770</guid>

		<description>For the launch of their 'Smart Meter' program across British Columbia, BC Hydro wanted to create an energetic and informative animation that explained the features and benefits of their new device. Working with our client partner, 'The Autonomous Agency', we created an interactive microsite, an infographic animation, and short survey to better inform residents about the future of energy in the BC.

Update: Winner of a 2012 Silver W3 Web Creativity Award

Final Video:



Moodboard:
&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_MoodBoard111124V1.jpg" width="640" height="383" width_o="640" height_o="383" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_MoodBoard111124V1_o.jpg" data-mid="17566567"  border="0" align="left"/&#62;
In the beginning we wanted to create a monochromatic treatment in line with the traditional BC Hydro cyan and green, but we ended up adding some colourful highlights as the concept progressed. We drew a lot of inspiration from the work of Chad Pugh, creating fun little worlds inside larger graphics. We wanted the graphics to be subtle, hard edged, clean, and most importantly GREEN. Thanks to everyone in the attached board for your inspiring work! (If you have an issue with any of the images included, please send me an email)


Pre-production &#38; Concept Development:
&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_StyleFrames111214V1.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_StyleFrames111214V1_o.jpg" data-mid="17566683"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_01.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_01_o.jpg" data-mid="17566994"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_02.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_02_o.jpg" data-mid="17566995"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_03.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_03_o.jpg" data-mid="17566997"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_04.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_04_o.jpg" data-mid="17566998"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_05.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMetersProcess120515_05_o.jpg" data-mid="17567000"  border="0" align="left"/&#62; We decided to style everything with a subtle "wave" graphic that represented hydroelectricity; generated by moving water through gravity-fed turbines. As we developed our style frames and storyboards we decided to animate everything from a central, circular "hub" and use circles as a device to encase each of the graphics and transition from scene-to-scene.


Production:
&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_01.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_01_o.jpg" data-mid="17567182"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_02.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_02_o.jpg" data-mid="17567183"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_03.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_03_o.jpg" data-mid="17567184"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_04.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_04_o.jpg" data-mid="17567186"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_05.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_05_o.jpg" data-mid="17567188"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_06.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_06_o.jpg" data-mid="17567189"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_07.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_07_o.jpg" data-mid="17567191"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_08.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_08_o.jpg" data-mid="17567192"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_09.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_09_o.jpg" data-mid="17567193"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_10.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_10_o.jpg" data-mid="17567195"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_11.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_SmartMeters120515_11_o.jpg" data-mid="17567196"  border="0" align="left"/&#62;After storyboarding all of the scenes we got to work, simultaneously building and animating all of our graphics. Everything was produced with 'clean energy' and a energy smart future in mind. We developed a fun, springy animation style to maintain energy throughout the piece and transition cleanly to our metronomic cyan typography callouts in each section. The treatment turned into something a lot more playful than we'd initially planned, but BC Hydro encouraged us to go beyond their traditional style once they saw Emily's graphics.

Deployment:
&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_01.jpg" width="640" height="400" width_o="640" height_o="400" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_01_o.jpg" data-mid="17567511"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_02.jpg" width="640" height="400" width_o="640" height_o="400" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_02_o.jpg" data-mid="17567512"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_03.jpg" width="640" height="400" width_o="640" height_o="400" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_03_o.jpg" data-mid="17567513"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_04.jpg" width="640" height="400" width_o="640" height_o="400" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_04_o.jpg" data-mid="17567514"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_05.jpg" width="640" height="400" width_o="640" height_o="400" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_05_o.jpg" data-mid="17567516"  border="0" align="left"/&#62;&#60;img src="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_06.jpg" width="640" height="400" width_o="640" height_o="400" src_o="http://payload55.cargocollective.com/1/0/5421/3413770/AUT11_01_BCHydro_Website120515_06_o.jpg" data-mid="17567517"  border="0" align="left"/&#62;
This microsite launches from the BC Hydro Smart Meters page - We assisted with production and content/graphic development with The Autonomous Agency, though, the actual design and code was completed by the agency's technology team. 

Project:
BC Hydro 'Smart Meters 101'

Client:
The Autonomous Agency

Role:
Director, Designer, Animator

Team:
The Autonomous Agency:
CEO - James Riley
Executive Producer - Jason Armstrong
VP Technology - Vishal Talreja
Designer - Kelly Hale
Office Manager - Emily Kao

Concept Developer - Ben Hulse
Copywriter - Pete Palett

Todd Smith Design (Concept Development, Direction, Production):
Designer, Illustrator - Emily Smith
Audio Direction, Audio Composition, Sound Design - Alan Wong Moon

Wave Productions:
Audio Producer (V/O) - John Pearson
Audio Engineering (V/O) - Brandon Edwards
Voice Over Talent - Kurt Evans 

(2012)</description>
		
		<excerpt>For the launch of their 'Smart Meter' program across British Columbia, BC Hydro wanted to create an energetic and informative animation that explained the features...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload55.cargocollective.com/1/0/5421/3413770/prt_1337142865.jpg" />

	</item>
		
		
	<item>
		<title>University of Alberta 'Pride'</title>
				
		<link>http://shadesofgrey.tv/University-of-Alberta-Pride</link>

		<comments>http://shadesofgrey.tv/following/shadesofgrey.tv/University-of-Alberta-Pride</comments>

		<pubDate>Thu, 26 Apr 2012 22:53:42 +0000</pubDate>

		<dc:creator>Todd Smith, Director for Motion Design</dc:creator>
		
		<category><![CDATA[Direction, Animation]]></category>

		<guid isPermaLink="false">2250071</guid>

		<description>For the 2011-2012 school year, the University of Alberta wanted to welcome students with an introspective video about their history and future. Along with Tribal DDB Vancouver we created an infographic about their student journey and the many milestones that students, faculty, and alumni have achieved.

Final Video:


Moodboard:
&#60;img src="http://payload.cargocollective.com/1/0/5421/2250071/DDB11_04_Moodboard110805V1.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/5421/2250071/DDB11_04_Moodboard110805V1_o.jpg" data-mid="11265329"  border="0" align="left"/&#62;
Drawing inspiration from the infographic style and a warm colour palette, we came up with a slightly textured, vector graphic approach composed of different levels (or vertically stacked layers). Thanks to everyone in the attached board for your inspiring work! (If you have an issue with any of the images included, please send me an email)

Pre-production &#38; Concept Development:
&#60;img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_PreProd_01.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_PreProd_01_o.jpg" data-mid="11265536"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_PreProd_02.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_PreProd_02_o.jpg" data-mid="11265541"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_PreProd_03.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_PreProd_03_o.jpg" data-mid="11265543"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_PreProd_04.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_PreProd_04_o.jpg" data-mid="11265544"  border="0" align="left"/&#62;

Production:
&#60;img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_01.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_01_o.jpg" data-mid="11267016"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_02.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_02_o.jpg" data-mid="11267017"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_03.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_03_o.jpg" data-mid="11267018"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_04.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_04_o.jpg" data-mid="11267019"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_05.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/2250071/TSD11_01_UAlberta111103_Finals_05_o.jpg" data-mid="11267020"  border="0" align="left"/&#62;
Building on the UAlberta mantra "The uplifting of the whole people shall be its final goal", we envisioned the university as a platform that helped individuals rise to their dreams. With over 100 facts and statistics; our solution was to craft all of the data into circular "nodes" or "modules" that, when growing together, form a structure beneath our central character.  Using the existing UAlberta styleguide and a newly revamped website as inspiration, we illustrated a tower of statistics so diverse that new ones could be discovered upon each view of the video.

Project:
University of Alberta 'Pride'

Client:
Tribal DDB, DDB Vancouver

Role:
Director, Designer, Animator

Team:
Tribal DDB Vancouver:
Creative Director - Josh Fehr
Producer - Alisen Salusbury
Account Director - Lauren Rowe
Copywriter - Jon Mandell

Assisting Storyboard Artist - Morgan Jeske 

Wave Productions:
Audio Producer (V/O) - John Pearson
Audio Engineering (V/O) - Brandon Edwards
Voice Over Talent - Noel Johansen 

Audio Direction, Audio Composition, Sound Design - Alan Wong Moon

(2011)</description>
		
		<excerpt>For the 2011-2012 school year, the University of Alberta wanted to welcome students with an introspective video about their history and future. Along with Tribal...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/5421/2250071/prt_1320367376.jpg" />

	</item>
		
		
	<item>
		<title>'Shall We Be Grateful'</title>
				
		<link>http://shadesofgrey.tv/Shall-We-Be-Grateful</link>

		<comments>http://shadesofgrey.tv/following/shadesofgrey.tv/Shall-We-Be-Grateful</comments>

		<pubDate>Thu, 22 Sep 2011 00:16:33 +0000</pubDate>

		<dc:creator>Todd Smith, Director for Motion Design</dc:creator>
		
		<category><![CDATA[Matte Painting, Rotoscoping]]></category>

		<guid isPermaLink="false">70987</guid>

		<description>After hanging the band members of 'Carpark North' with ropes and harnesses on a sound stage, we rotoscoped over 8,000 frames to soften shadows, remove wires/rigging and extend sets.

Final Video:


Production Stills:
&#60;img src="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_01.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_01_o.jpg" data-mid="10146033"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_02.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_02_o.jpg" data-mid="10146034"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_03.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_03_o.jpg" data-mid="10146035"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_04.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70987/TSD11_01_CarparkNorth[110921]_04_o.jpg" data-mid="10146036"  border="0" align="left"/&#62;

Project: 
Carpark North Music Video, completed at THANK YOU.

Role: 
Matte painting, Rotoscoping

Team: 
THANK YOU (Direction, Production) 
Anders Frandsen (Direction, Production)
Örn Ólason (Direction, Production)
Esben Jørgensen (Direction, Production) 
Marcos Ceravolo (Human Puppeteering, Post-production, Rotoscoping) 
Pawel Nowakowski (Post-production, Rotoscoping)
Konrad Nowakowski (Post-production, Rotoscoping)

Label: 
Copenhagen Records</description>
		
		<excerpt>After hanging the band members of 'Carpark North' with ropes and harnesses on a sound stage, we rotoscoped over 8,000 frames to soften shadows, remove wires/rigging...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/5421/70987/prt_1316668573.jpg" />

	</item>
		
		
	<item>
		<title>Egils Brewery 'True Love'</title>
				
		<link>http://shadesofgrey.tv/Egils-Brewery-True-Love</link>

		<comments>http://shadesofgrey.tv/following/shadesofgrey.tv/Egils-Brewery-True-Love</comments>

		<pubDate>Wed, 21 Sep 2011 23:59:51 +0000</pubDate>

		<dc:creator>Todd Smith, Director for Motion Design</dc:creator>
		
		<category><![CDATA[Animation, Cinematography]]></category>

		<guid isPermaLink="false">70996</guid>

		<description>For this "love at first sight" themed commercial we created a stop motion world of make-believe for the traditional Icelandic Christmas beverages 'Appelsin' and 'Maltextract'. While these beverages exist all year round, they are only mixed together during the holidays.

Final Video:


Project: 
Egils brewery commercial, completed at THANK YOU.

Client:
Ölgerðin

Agency: 
Gott Fólk

Role: 
Animation, Cinematography

Team: 
THANK YOU (Direction, Production) 
Anders Frandsen (Direction, Production)
Örn Ólason (Direction, Production)
Esben Jørgensen (Direction, Production)  
Marcos Ceravolo (Art Direction/Animation/Post)

</description>
		
		<excerpt>For this "love at first sight" themed commercial we created a stop motion world of make-believe for the traditional Icelandic Christmas beverages 'Appelsin' and...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/5421/70996/prt_1316666991.jpg" />

	</item>
		
		
	<item>
		<title>Canada's World</title>
				
		<link>http://shadesofgrey.tv/Canada-s-World</link>

		<comments>http://shadesofgrey.tv/following/shadesofgrey.tv/Canada-s-World</comments>

		<pubDate>Wed, 21 Sep 2011 23:33:51 +0000</pubDate>

		<dc:creator>Todd Smith, Director for Motion Design</dc:creator>
		
		<category><![CDATA[Direction, Animation]]></category>

		<guid isPermaLink="false">276610</guid>

		<description>To engage citizens in an ongoing conversation about the future of Canada, we worked with Simon Fraser University's Centre for Dialogue to create this infographic. The goal was to provide "rubber-meets-the-road" examples of real change and results in the local community.  

Final Video:


Project: 
Infographic for Canada's World, a discussion about issues that define the current global environment. 

Client: 
Simon Fraser University's Centre for Dialogue

Role: 
Direction, Design,  Animation

Team: 
Giant Ant Media 
Jay Grandin (Creative Direction, Design, Animation)
Derek Pante (Concept Design, Graphic Design, Animation) </description>
		
		<excerpt>To engage citizens in an ongoing conversation about the future of Canada, we worked with Simon Fraser University's Centre for Dialogue to create this infographic....</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/5421/276610/prt_1316665969.jpg" />

	</item>
		
		
	<item>
		<title>Denmark's Radio 'Julekalender'</title>
				
		<link>http://shadesofgrey.tv/Denmark-s-Radio-Julekalender</link>

		<comments>http://shadesofgrey.tv/following/shadesofgrey.tv/Denmark-s-Radio-Julekalender</comments>

		<pubDate>Wed, 21 Sep 2011 23:27:35 +0000</pubDate>

		<dc:creator>Todd Smith, Director for Motion Design</dc:creator>
		
		<category><![CDATA[Animation, Cinematography]]></category>

		<guid isPermaLink="false">70984</guid>

		<description>For the release of their annual 'Julekalender' (Christmas Calendar) Denmark's Radio wanted to create a fun christmas narrative with traditional Danish folk characters. Together they carry a calendar in the mail as they travel from winter wonderland to 'Christmas Island'. The only catch, all of the characters in this piece were part of a rigid diorama - we photographed what we could, but had to rebuild most of the characters from scratch. The result was a quirky stop motion/digital hybrid animation with a fun sense of nostalgia for kids and adults alike.

Final Video:


Behind The Scenes:
&#60;img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS01).jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS01)_o.jpg" data-mid="307076"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS02).jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS02)_o.jpg" data-mid="307077"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS03).jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS03)_o.jpg" data-mid="307078"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS04).jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS04)_o.jpg" data-mid="307079"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS05).jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS05)_o.jpg" data-mid="307080"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS06).jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70984/Cargo_DR_Julekalendar(SS06)_o.jpg" data-mid="307083"  border="0" align="left"/&#62;

Project: 
Julekalendar 09 Commercial

Client: 
DR (Denmark's Radio, Danish Broadcasting Corporation)

Role: 
Concept Development, Animation, Cinematography, Post-production, Puppet Design, Set Decoration/Design

Team: 
THANK YOU (Direction, Production): 
Anders Frandsen (Production, Direction)
Örn Ólason (Production, Direction)
Esben Jørgensen (Production, Direction)
Pawel Nowakowski (Pre-vis, Illustration, Model Building, Animation)

Audio/Voice Over - Denmark's Radio</description>
		
		<excerpt>For the release of their annual 'Julekalender' (Christmas Calendar) Denmark's Radio wanted to create a fun christmas narrative with traditional Danish folk...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/5421/70984/prt_1316664933.jpg" />

	</item>
		
		
	<item>
		<title>Mountain Equipment Co-Op</title>
				
		<link>http://shadesofgrey.tv/Mountain-Equipment-Co-Op</link>

		<comments>http://shadesofgrey.tv/following/shadesofgrey.tv/Mountain-Equipment-Co-Op</comments>

		<pubDate>Wed, 21 Sep 2011 23:09:13 +0000</pubDate>

		<dc:creator>Todd Smith, Director for Motion Design</dc:creator>
		
		<category><![CDATA[Direction, Animation]]></category>

		<guid isPermaLink="false">276657</guid>

		<description>When debuting their first offering of bicycles, MEC wanted to create a set of charming product tours to explain the nuts and bolts of their lineup. For each of their 12 bicycles we created an English and French version of the video for display online and in stores across Canada.

Final Video:


Project: 
Series of (24) feature videos to introduce MEC's new line of bicycles

Client: 
Mountain Equipment Co-op

Role: 
Direction, Design, Animation

Team: 
Giant Ant Media 
Creative Direction, Design - Jay Grandin
Graphic Design, Animation - Derek Pante

Sound Recordist - Steve Bush, Sound Kitchen

Voice Over - Jay-Nicolas Hackleman</description>
		
		<excerpt>When debuting their first offering of bicycles, MEC wanted to create a set of charming product tours to explain the nuts and bolts of their lineup. For each of...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/5421/276657/prt_1316664156.jpg" />

	</item>
		
		
	<item>
		<title>IcelandAir Inflight</title>
				
		<link>http://shadesofgrey.tv/IcelandAir-Inflight</link>

		<comments>http://shadesofgrey.tv/following/shadesofgrey.tv/IcelandAir-Inflight</comments>

		<pubDate>Wed, 21 Sep 2011 22:45:51 +0000</pubDate>

		<dc:creator>Todd Smith, Director for Motion Design</dc:creator>
		
		<category><![CDATA[Concept Dev, Compositing]]></category>

		<guid isPermaLink="false">70977</guid>

		<description>Channeling the landscape, culture, and colour palettes of Iceland; we created a series of region-specific inflight summary videos for IcelandAir on the theme of children's popup book. 

Final Video:


Storyboard:
&#60;img src="http://payload.cargocollective.com/1/0/5421/70977/IS1_640.jpg" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS1_o.jpg" data-mid="10134047"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70977/IS2_640.jpg" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS2_o.jpg" data-mid="10134050"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70977/IS3_640.jpg" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS3_o.jpg" data-mid="10134052"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70977/IS4_640.jpg" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS4_o.jpg" data-mid="10134054"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70977/IS5_640.jpg" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS5_o.jpg" data-mid="10134056"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70977/IS6_640.jpg" width="640" height="370" width_o="800" height_o="463" src_o="http://payload.cargocollective.com/1/0/5421/70977/IS6_o.jpg" data-mid="10134058"  border="0" align="left"/&#62;
Production Stills:
&#60;img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_01.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_01_o.jpg" data-mid="10133917"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_02.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_02_o.jpg" data-mid="10133920"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_2.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_2_o.jpg" data-mid="10133921"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_1.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_1_o.jpg" data-mid="10133918"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_3.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_3_o.jpg" data-mid="10133923"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_4.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_4_o.jpg" data-mid="10133925"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_5.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_5_o.jpg" data-mid="10133928"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_6.jpg" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5421/70977/TSD11_01_IA[110921]_6_o.jpg" data-mid="10133929"  border="0" align="left"/&#62;

Project: 
IcelandAir inflight instructional video, created at THANK YOU.

Client: 
IcelandAir

Role:
 Storyboard design, Pre-vis animation, Production Planning (Cinematography, On-set VFX Supervisor), English-language direction

Team: 
THANK YOU (Direction, Production) 
Anders Frandsen (Direction, Production)
Örn Ólason (Direction, Production)
Esben Jørgensen (Direction, Production) 
Pawel Nowakowski (Illustration/Concept Design) 
Pingo van der Brinkloev (Concept Design, 3D Animation)
Marcos Ceravolo (Animation)
Jacob Linnemann (Animation)</description>
		
		<excerpt>Channeling the landscape, culture, and colour palettes of Iceland; we created a series of region-specific inflight summary videos for IcelandAir on the theme of...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/5421/70977/prt_1316632068.jpg" />

	</item>
		
		
	<item>
		<title>BC Place 'Imagine'</title>
				
		<link>http://shadesofgrey.tv/BC-Place-Imagine</link>

		<comments>http://shadesofgrey.tv/following/shadesofgrey.tv/BC-Place-Imagine</comments>

		<pubDate>Wed, 21 Sep 2011 12:56:07 +0000</pubDate>

		<dc:creator>Todd Smith, Director for Motion Design</dc:creator>
		
		<category><![CDATA[Direction, Animation]]></category>

		<guid isPermaLink="false">2036614</guid>

		<description>Anticipating the completion of BC Place's new retractable roof, their Human Resources department needed a video that spoke to the past, present, and future of the building. As well, they wanted to invite people to apply for a variety of corporate and event-day positions. We chose this bright, Las Vegas-inspired treatment to showcase the diversity of events one would experience under the roof of BC Place.

Update: Winner of a 2012 Applied Arts Design Award

Final Video:



Production:
The biggest challenge in this project was communicating the script without voice over - the project needed to function as well without audio as it did with. We chose a kinetic type treatment based on a style guide created by Karacters Design Group using the 'Houschka' font set and all of its variants. With those parameters in mind we went to work, illustrating hundreds of graphics and details based on the project theme 'Make Amazing Happen'.


Build Timelapse:


Project:
BC Place 'Imagine'

Client:
Karacters Design Group, DDB Vancouver

Role: 
Director, Designer, Animator

Team:
Creative Director - James Bateman 
Producer - Alisen Salusbury
Project Manager - Dylan Ballentine
Writer - Jessica Raya

Audio Direction, Audio Composition, Sound Design - Alan Wong-Moon

(2011)</description>
		
		<excerpt>Anticipating the completion of BC Place's new retractable roof, their Human Resources department needed a video that spoke to the past, present, and future of the...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/5421/2036614/prt_1316627901.jpg" />

	</item>
		
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