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	<title>Todd Smith, Art Director for Motion Design</title>
	<link>http://shadesofgrey.tv</link>
	<description>Todd Smith, Art Director for Motion Design</description>
	<pubDate>Fri, 09 Jul 2010 20:12:47 +0000</pubDate>
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		<item>
		<title>AIR JORDAN PREGAME XT</title>
		<link>http://shadesofgrey.tv/503324/AIR-JORDAN-PREGAME-XT</link>
		<comments>http://shadesofgrey.tv/503324/AIR-JORDAN-PREGAME-XT</comments>
		<pubDate>Fri, 09 Jul 2010 20:12:47 +0000</pubDate>

		<dc:creator>Todd Smith, Art Director for Motion Design</dc:creator>
		
		<category><![CDATA[Animation, Technical Direction]]></category>

		<guid isPermaLink="false">503324</guid>
		<description>

Project: 

Air Jordan PreGame XT product tour for Niketown and Nike store video kiosks, in store signage, as well as http://jumpman23.com

Client: 

Academy 

Role: 

Concept Developer, Animator, Technical Director, Sound Designer

Team: 

Academy:
Executive Producer - Michael Ciebin
Managing Director - Michael Smit
Creative Director - Marcus Eriksson
Art Director - Stephane Fournier
Lead Designer/Concept Designer - Mitsuaki Yajima
Project Manager - Karey Messier (Blast Radius)

Sound: 

Killer Tracks (http://www.killertracks.com)</description>
		<wfw:commentRss>http://shadesofgrey.tv/503324/AIR-JORDAN-PREGAME-XT</wfw:commentRss>

		</item>
		<item>
		<title>STARBUCKS</title>
		<link>http://shadesofgrey.tv/276748/STARBUCKS</link>
		<comments>http://shadesofgrey.tv/276748/STARBUCKS</comments>
		<pubDate>Fri, 09 Jul 2010 00:36:48 +0000</pubDate>

		<dc:creator>Todd Smith, Art Director for Motion Design</dc:creator>
		
		<category><![CDATA[Direction, Animation]]></category>

		<guid isPermaLink="false">276748</guid>
		<description>Final Animation:


Animatic:


Project:

Starbucks iPhone App Promo Video (Produced with Giant Ant Media)

Client:

Academy, Blast Radius

Role:

Art Director, Animator, Technical Director

Team:

Giant Ant Media:
Creative Director, Designer - Jay Grandin
Designer - Derek Pante
Concept Developer/Pre-vis Animator - James Bartley
Particle Specialist - Pius Jung-Kit Chan

Academy:
Executive Producer - Michael Ciebin
Managing Director - Michael Smit
Creative Director - Simon Hardy (Blast Radius)
Account Manager - Emily Leung
Project Manager - Robin Mohar (Blast Radius)
Project Director - Adrian Burke (Blast Radius)

Sound:

Jeff Yellen</description>
		<wfw:commentRss>http://shadesofgrey.tv/276748/STARBUCKS</wfw:commentRss>

		</item>
		<item>
		<title>DESIGN CURRENCY</title>
		<link>http://shadesofgrey.tv/398558/DESIGN-CURRENCY</link>
		<comments>http://shadesofgrey.tv/398558/DESIGN-CURRENCY</comments>
		<pubDate>Fri, 07 May 2010 19:45:11 +0000</pubDate>

		<dc:creator>Todd Smith, Art Director for Motion Design</dc:creator>
		
		<category><![CDATA[Direction, Animation]]></category>

		<guid isPermaLink="false">398558</guid>
		<description>Final Assets:


Original (Digital) Animation:

Using assets prepared by Rethink, I animated the creation of a design currency bill. See screencaps below to grasp the complexity of organization, there were a lot of graphics to manage and a lot of complex vectors that needed to translate to the final product. This animation needed to be mastered under a tight deadline and then later printed on individual bills at roughly 25 frames per second to mesh with the speed of the currency counter and a Canon 7D, recording at 60 frames per second.

Production/Behind The Scenes:
Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 7)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5421/398558/Cargo_DesignCurrency_01.jpg" border="0" width="670" height="379" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5421/398558/Cargo_DesignCurrency_02.jpg" border="0" width="670" height="379" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5421/398558/Cargo_DesignCurrency_03.jpg" border="0" width="670" height="379" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5421/398558/Cargo_DesignCurrency_04.jpg" border="0" width="670" height="379" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5421/398558/Cargo_DesignCurrency_05.jpg" border="0" width="670" height="379" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5421/398558/Cargo_DesignCurrency_06.jpg" border="0" width="670" height="379" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/5421/398558/Cargo_DesignCurrency_07.jpg" border="0" width="670" height="379" align="left" /&#62; 

Title:  Currency Counter
Client: Icograda Design Week
Agency: Rethink Communications 
Creative Director:  Ian Grais / Chris Staples

Art Director:  Todd Takahashi 
Writer:  Keri Zierler 	
Designer: Jeff Harrison
Designer: Rory OSullivan
Print Producer: Jim Leith
Broadcast Producer: Laura Rioux
Director of photography #2: Chris Nielsen

Illustrator: Jeff Burgess

Production Company: Giant Ant Media 
Director: Jay Grandin/Todd Smith 
Director of photography: Jay Grandin

Post Production House: Giant Ant Media
Editor:  Jay Grandin/Todd Smith
Special Effects: Jay Grandin/Todd Smith

Audio House: Wave Productions 
Producer (Audio House): Brandon Edwards	
Engineer: Brandon Edwards

Printers: Total Graphics 

Account Services:  Jillian Yaehne (Rethink)</description>
		<wfw:commentRss>http://shadesofgrey.tv/398558/DESIGN-CURRENCY</wfw:commentRss>

		</item>
		<item>
		<title>PERFECT THE WAY WE ARE</title>
		<link>http://shadesofgrey.tv/70999/PERFECT-THE-WAY-WE-ARE</link>
		<comments>http://shadesofgrey.tv/70999/PERFECT-THE-WAY-WE-ARE</comments>
		<pubDate>Sun, 21 Feb 2010 20:51:30 +0000</pubDate>

		<dc:creator>Todd Smith, Art Director for Motion Design</dc:creator>
		
		<category><![CDATA[Direction, Animation]]></category>

		<guid isPermaLink="false">70999</guid>
		<description>

Info &#38; full credits available at: Perfectthewayweare.ca</description>
		<wfw:commentRss>http://shadesofgrey.tv/70999/PERFECT-THE-WAY-WE-ARE</wfw:commentRss>

		</item>
		<item>
		<title>NAUGHTY SWEATERS</title>
		<link>http://shadesofgrey.tv/276697/NAUGHTY-SWEATERS</link>
		<comments>http://shadesofgrey.tv/276697/NAUGHTY-SWEATERS</comments>
		<pubDate>Sun, 21 Feb 2010 20:51:28 +0000</pubDate>

		<dc:creator>Todd Smith, Art Director for Motion Design</dc:creator>
		
		<category><![CDATA[Direction, Animation]]></category>

		<guid isPermaLink="false">276697</guid>
		<description>

Project: Holiday Card '09
Client: Giant Ant Media
Role: Art Direction, Technical Direction, Animation
Team: Giant Ant Media, Leah Nelson (Concept, Direction, Animation) </description>
		<wfw:commentRss>http://shadesofgrey.tv/276697/NAUGHTY-SWEATERS</wfw:commentRss>

		</item>
		<item>
		<title>MOUNTAIN EQUIPMENT CO-OP</title>
		<link>http://shadesofgrey.tv/276657/MOUNTAIN-EQUIPMENT-CO-OP</link>
		<comments>http://shadesofgrey.tv/276657/MOUNTAIN-EQUIPMENT-CO-OP</comments>
		<pubDate>Sun, 21 Feb 2010 20:16:01 +0000</pubDate>

		<dc:creator>Todd Smith, Art Director for Motion Design</dc:creator>
		
		<category><![CDATA[Direction, Animation]]></category>

		<guid isPermaLink="false">276657</guid>
		<description>

Project: Series of (24) feature videos to introduce MEC's new line of bicycles
Client: Mountain Equipment Co-op
Role: Art Direction, Technical Direction, Animation
Team: Giant Ant Media, Jay Grandin (Creative Direction, Design, Animation), Derek Pante (Concept Design, Graphic Design, Animation) </description>
		<wfw:commentRss>http://shadesofgrey.tv/276657/MOUNTAIN-EQUIPMENT-CO-OP</wfw:commentRss>

		</item>
		<item>
		<title>CANADA'S WORLD</title>
		<link>http://shadesofgrey.tv/276610/CANADA-S-WORLD</link>
		<comments>http://shadesofgrey.tv/276610/CANADA-S-WORLD</comments>
		<pubDate>Sun, 21 Feb 2010 19:49:53 +0000</pubDate>

		<dc:creator>Todd Smith, Art Director for Motion Design</dc:creator>
		
		<category><![CDATA[Direction, Animation]]></category>

		<guid isPermaLink="false">276610</guid>
		<description>

Project: Infographic for Canada's World, a discussion about issues that define the current global environment. 
Client: Simon Fraser University's Centre for Dialogue
Role: Art Direction, Technical Direction,  Animation
Team: Giant Ant Media, Jay Grandin (Creative Direction, Design, Animation), Derek Pante (Concept Design, Graphic Design, Animation) </description>
		<wfw:commentRss>http://shadesofgrey.tv/276610/CANADA-S-WORLD</wfw:commentRss>

		</item>
		<item>
		<title>CARLSBERG</title>
		<link>http://shadesofgrey.tv/276581/CARLSBERG</link>
		<comments>http://shadesofgrey.tv/276581/CARLSBERG</comments>
		<pubDate>Sun, 21 Feb 2010 19:01:03 +0000</pubDate>

		<dc:creator>Todd Smith, Art Director for Motion Design</dc:creator>
		
		<category><![CDATA[Direction, Design, Animation]]></category>

		<guid isPermaLink="false">276581</guid>
		<description>

Project: Carlsberg Internal Marketing Video, produced at THANK YOU
Client: Carlsberg
Role: Direction, Design, Animation
Team: THANK YOU (Direction, Production) 
Anders Frandsen (Direction, Production)
Örn Ólason (Direction, Production)
Esben Jørgensen (Direction, Production)   
Marcos Ceravolo (Direction, Design, Animation) 
Ryan Uhrich (Direction, Design, Animation) 
Pawel Nowakowski (Additional Design)
Sound Design: Yann Coopier</description>
		<wfw:commentRss>http://shadesofgrey.tv/276581/CARLSBERG</wfw:commentRss>

		</item>
		<item>
		<title>EGILS: TRUE LOVE</title>
		<link>http://shadesofgrey.tv/70996/EGILS-TRUE-LOVE</link>
		<comments>http://shadesofgrey.tv/70996/EGILS-TRUE-LOVE</comments>
		<pubDate>Mon, 31 Aug 2009 09:07:08 +0000</pubDate>

		<dc:creator>Todd Smith, Art Director for Motion Design</dc:creator>
		
		<category><![CDATA[Direction, Animation, Cinematography]]></category>

		<guid isPermaLink="false">70996</guid>
		<description>

Project: Egils brewery commercial, completed at THANK YOU.
Client: Ölgerðin
Agency: Gott Fólk
Role: Animation, Cinematography, Technical Direction
Team: THANK YOU (Direction, Production) 
Anders Frandsen (Direction, Production)
Örn Ólason (Direction, Production)
Esben Jørgensen (Direction, Production)  
Marcos Ceravolo (Art Direction/Animation/Post)

</description>
		<wfw:commentRss>http://shadesofgrey.tv/70996/EGILS-TRUE-LOVE</wfw:commentRss>

		</item>
		<item>
		<title>DANISH NURSES UNION</title>
		<link>http://shadesofgrey.tv/70989/DANISH-NURSES-UNION</link>
		<comments>http://shadesofgrey.tv/70989/DANISH-NURSES-UNION</comments>
		<pubDate>Mon, 31 Aug 2009 09:03:47 +0000</pubDate>

		<dc:creator>Todd Smith, Art Director for Motion Design</dc:creator>
		
		<category><![CDATA[Direction, Animation, Cinematography]]></category>

		<guid isPermaLink="false">70989</guid>
		<description>

Project: Breaker Animations, completed at THANK YOU.
Client: DSA (The Danish Nurses Association)
Role: Animation, Cinematography, Direction, Motion Design, Post-Production, Puppet Design
Team: THANK YOU (Direction, Production) 
Anders Frandsen (Direction, Production)
Örn Ólason (Direction, Production)
Esben Jørgensen (Direction, Production)   
Konrad Nowakowski (Pre-vis/Animation)
Sound: Yann Coppier (aka: I-Snor)</description>
		<wfw:commentRss>http://shadesofgrey.tv/70989/DANISH-NURSES-UNION</wfw:commentRss>

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