Final Assets:


Original (Digital) Animation:

Using assets prepared by Rethink, I animated the creation of a design currency bill. See screencaps below to grasp the complexity of organization, there were a lot of graphics to manage and a lot of complex vectors that needed to translate to the final product. This animation needed to be mastered under a tight deadline and then later printed on individual bills at roughly 25 frames per second to mesh with the speed of the currency counter and a Canon 7D, recording at 60 frames per second.

Production/Behind The Scenes:


Title: Currency Counter
Client: Icograda Design Week
Agency: Rethink Communications
Creative Director: Ian Grais / Chris Staples

Art Director: Todd Takahashi
Writer: Keri Zierler
Designer: Jeff Harrison
Designer: Rory OSullivan
Print Producer: Jim Leith
Broadcast Producer: Laura Rioux
Director of photography #2: Chris Nielsen

Illustrator: Jeff Burgess

Production Company: Giant Ant Media
Director: Jay Grandin/Todd Smith
Director of photography: Jay Grandin

Post Production House: Giant Ant Media
Editor: Jay Grandin/Todd Smith
Special Effects: Jay Grandin/Todd Smith

Audio House: Wave Productions
Producer (Audio House): Brandon Edwards
Engineer: Brandon Edwards

Printers: Total Graphics

Account Services: Jillian Yaehne (Rethink)